The TV market is constantly changing, everything becomes more convenient and smarter. Modern users enjoy more features like voice controls, personalized recommendations, TV gaming, and rich content from App stores. In recent years, Android TV and RDK-based streaming boxes have proven particularly popular among pay-TV operators in such a trend.
Some industry giants have begun to deploy both platforms in their product roadmaps. In this article, we will introduce the differences and pros between them. Hope it gives you some ideas for who’s looking for the right platform strategy for the next-generation OTT streaming boxes.
Android TV VS RDK
What is Android TV?
Android TV is a platform based on Android OS and developed by Google for multimedia devices including set-top boxes. Out of the box, it comes complete with an app store, preloaded apps, voice control, personalized recommendations, and a UI.
PROS of Android TV for Operators
Faster time to market and lower development cost
Rapid innovations of features and functionality
Operator tier Launcher or Reference UI and TV Launcher
Revenue sharing on apps
Netflix and other popular OTT services with a Google Play app out of the box
Rich content from GTVS(Google TV Service) to complement the operator’s content offer, which allows them to offer end-users access to third-party services while keeping in their environment
All broadcast services over cable, satellite, terrestrial (DVB-T/T2, ISDB-T, ATSC), IP, and OTT support
Android TV Market Trend
Google’s Android TV platform is growing rapidly, and it has been deployed by more than 170 pay-TV operators since 2016 in over 60 countries. Moreover, Android TV and Google TV were reported to have over 110 million monthly active devices in 2022, 30 million devices more in less than a year.
RDK
The RDK(Reference Design Kit), according to RDK, is a fully modular, portable, and customizable open-source software solution that standardizes core functions used in the video, broadband, and IoT devices. RDK-V (Reference Design Kit for video) is an open-source software platform for set-top boxes, smart media devices, and video services.
PROS of RDK for Operators
Open source code enables operator control of software & choice of OEMs
Cloud-based backend handling the life-cycle and app store
Maintain complete control over design, development, deployment, and data.
Royalty-free software; eliminates redundant development on common features
RDK users contribute new improvements & the entire RDK community benefits
RDK scale attracts new innovation & ensures a healthy ecosystem
Overall, the Android TV platform has a larger ecosystem than the RDK platform. It brings rich content and personalized users experience. The core value of RDK is operators fully own the users' data. Every platform has its advantage.
SDMC is a key partner of the Netflix hailstorm and DaVinci project, therefore we support both platforms. If you’re interested in deploying your Android TV or RDK streaming boxes, welcome to contact our experienced team at info@sdmctech.com to discuss how we can help you.
